Think flyers and leaflets are old fashioned? Think again!
Flyers are important in marketing. While we might live in an age of high tech advertising, the humble flyer is still a priceless promotion tool. There’s a reason why we have been using the same advertising technique for centuries. Flyers work! Whether you’re a yoga teacher, trip organizer or entrepreneur, flyers are an effective way to get your message across. Considering printing your own? Here are a few reasons why flyers are important in marketing.
Flyers are extremely cost effective. Rather than overhauling your website, paying for advertising space or venturing into the expensive world of offline media, flyers have an incredibly high return on investment.
No idea how to create an effective flyer? Get help! Professionally designed flyers are cheaper than you might think and it costs pennies to have them printed.
It’s easy to get flyers into potential customers’ hands. Planning a yoga retreat? Hand out flyers to yoga students or just hang up a flyer in the locker room. Potential participants who get your flyer might pin it on their fridges. This encourages promotion within smaller circles of family and friends.
Spend some time thinking about where your audience spends their time then get moving! You’ll be surprised at how many cafés, stores, gyms, restaurants, schools and other businesses are happy to help you connect with potential customers. Ask popular local spots to post one of your flyers then just sit back and wait for the magic to happen.
Customers like to have something that they can put their hands on. We get inundated with online advertising every day but it’s actually pretty rare to come across a high quality, printed flyer.
Aim to stand out from the crowd. You definitely don’t want your flyer to look like junk mail. Opt for the highest quality paper than you can fit into your budget. Go for a professionally designed flyer rather than a quick DIY job.
Not only are flyers tangible, they add a personal touch to your message. Physically handing your potential customer a flyer will immediately create a personal relationship with them.
Convincing someone to tuck your flyer into their bag or pocket means they are going to look at it again later. Even if they decide not to for it, they’ll still give the flyer a second thought. That’s a lot more than you can say for more expensive one-time advertisements.
Flyers are still important in the world of advertising because people actually read them. When you have a ton of advertisements cluttering up a website, it’s possible to have potential customers overlook your ad even if it’s well done so that needs to be calculated when considering.
Imagine walking into your favorite café and seeing a colorful, gorgeous flyer posted right at eye level while you wait for your coffee. You’d probably notice it.
Creatively designed business cards, compliment slips and letterheads are still so important even in these virtual times. There is still a reason to have a superior finish to your business stationery.....attention to detail.
Your first impression is all important, and when designing and printing stationery for our clients Shedload Creative work with you to make sure it is the right impression.
Importantly your stationery will be in sync with the rest of your printed and graphic media ensuring a consistent brand awareness, keeping your message simple and true. To add finesse, try a laminate finish, spot UV, foils or special die cuts.
Let us know what you are looking for and let us suggest and design the solution for you.