Many publications offer an in-house advert design service as part of the price. Unfortunately these are often unimaginative, rushed, and produced on a conveyor belt by designers with no real interest in your business. The result is often an ineffective, poorly designed advert that does no justice to your product or service. A professionally designed advert can be the difference between failure, or success.
Due to the breadth and depth of magazine titles available to consumers, advertisers are able to pinpoint their target market and then purchase ad space in the magazines they subscribe to. For this reason, magazine advertising results in less wasted coverage and therefore increases return on investment.
Magazine content is more likely be trusted by the reader as they have picked out the magazine for themselves. Because of this, readers will also spend time reading through the advertisements and are more likely to trust their credibility. A survey conducted by MarketingSherpa revealed 82% of participants trusted printed advertisements such as newspapers and magazines the most when making a purchase decision.
Maybe you are considering this route with your company and you have questions about how to move forward. We are happy to help answer any questions you may have!